THIS IS ILABB

Fearless, authentic, and wild - ilabb redefines athleisure. From engines to pedals, adventurers to artists and everything in between, ilabb is a bold New Zealand brand that invites you to live with no regrets and take a deep dive into a life without barriers- this is experience-driven athleisure.

ilabb is fit for active everyday life, giving customers a sense of sports-inspired, functional style, to fuel whatever experience you seek. A community of collaborators, this is more than just clothing, it’s a conversation between you and ilabb, a movement toward creating a voice and an identity, a movement toward letting go.

Representing the daringness of action sports, not being afraid to turn the clothing industry on its head and the ability to look at things from a new perspective, the ilabb logo is upside down. Whilst engaging curiosity and conversation - it has a story. The logo is the right way to you representing a community of people who view the world in an equally unique way.

ilabb’s tenacious nature allows it to be unafraid of external societal pressures and encourages a world without personal barriers. We invite you to come as you are, follow your instincts, join the movement and inspire… because we can.